Everyone is keen to launch a new or redesigned web site. The design an development team are looking forward to unleashing thier latest creation on the world, the site owner wants to start reaping the benefits and whomever is promoting the site is despereate to have this great new material to work with.

However, if there was every an aspect of a web site project that lived up to the old cliche of 'more haste less speed' it's the final launch. Rushing this part of the porject can cause annoyance, embarrassment and increased work for all concerned. By following a simple (and relatively short) checklist the risks of publishing errors can be minimised.

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This is the first in a series of short articles that I'll call 'A quick Heads-Up'. Think of them as a series of executive summaries to act as an aide-mémoire for areas that need to be covered when building or managing your company's website.

It doesn't matter whether you spend £500 or £50 000 on your website. If nobody visits, your money is wasted. I've used this statement on many occasions to explain the value of  ongoing marketing activities for clients' web sites. It sums up the importance of online marketing to the success of a site. (more...)

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