18   May
2010

Do I need to learn HTML to manage a web site?

Posted in Online Marketing, Site Management

learning HTML

This is one of the most common questions that I get asked by new clients. It's not always phrased this way, it could be 'I don't really understand computers, will I still be able to manage my web site?' or 'I'm not very technical, but I would like to update my own web site.'

The answer isn't as cut and dried as you may think...

If you really want to distil it down to a one word answer, it has to be 'No'. However, if you take that view when looking to manage your content management system based web site, you're making life hard for yourself. (more...)

19   May
2009

10 Secrets to Writing Better Web Site Content Faster

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Posted in Site Management

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One of the most difficult parts of a web site project is to write the content. If you're not a professional copy writer, there's a lot of new concepts and tensions to consider.

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15   Apr
2009

6 things to check before putting your new site live

Posted in Project Management, Quick Heads-Up, Site Management

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Everyone is keen to launch a new or redesigned web site. The design an development team are looking forward to unleashing thier latest creation on the world, the site owner wants to start reaping the benefits and whomever is promoting the site is despereate to have this great new material to work with.

However, if there was every an aspect of a web site project that lived up to the old cliche of 'more haste less speed' it's the final launch. Rushing this part of the porject can cause annoyance, embarrassment and increased work for all concerned. By following a simple (and relatively short) checklist the risks of publishing errors can be minimised.

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4   Feb
2009

How often should I have my company’s web site redesigned?

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Posted in Business Concerns, Project Management, Site Management

The many faces of apple.com

Let's face it, we have all seen them; sites that were built 5 or 6 years ago and actually do more harm than good to a business's image. But how often should a company redesign or rebuild their web site?

There's no single answer but there are a number of factors that affect the decision. The important ones are:

  • What type of business are you?
  • Are you changing your overall branding?
  • Have you moved into a new market?
  • Is there some new functionality that would enhance the site's performance?
  • Is the site currently performing to its potential?
  • What is the cost of the redesign and development?
  • Is the budget available?
  • Will you get a return on the investment made in a new website?
WHile not a full redesign apple updates it's home page about as frequently as anyone.
While not a full redesign apple updates its home page about as frequently as anyone.

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