Tag Archives: ROI

The importance of having a marketing plan (and acting on it)

It is important to an organisation of any size to have a marketing plan. This article discusses the benefits and elements that should mak up an effective marketing plan. Continue reading

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10 important aspects of online marketing

Online Marketing covers a multitude of disciplines. By undertaking several you can maximise your web site’s effectiveness for a better ROI. Continue reading

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How often should I have my company’s web site redesigned?

A discussion about the various tensions involved in teh decision to redesign a copmany’s web site. Continue reading

Posted in Business Concerns, Project Management, Site Management | Tagged , , , | 7 Comments

Why the Proper Planning of a Web Site is Essential

Commentary about website planning, something that is frequently over-looked in smaller web site projects. Continue reading

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